When asking a demographics postcode question or asking questions on a map survey, your data will be reverse geocoded.

What is reverse geocoding?

It is a process which adds to a latitude and longitude other related geolocalised pieces of information.

Demographics postcode question (benchmark) as well as map pin questions can now be attached to other types of data to help understand how geolocalised answers are: road, parish, Borough, district.

How does it work?

All postcode questions (from our benchmark) now automatically find the appropriate postcodes, increasing the chance to match those against:

• latitude / longitude

• borough

• ward

• district

• parlimientary constituency

On map questions, latitude and longitude is automatically reverse geocoded and gathers:

• postcode

• borough

• ward

• district

• parlimientary constituency

Data then appears in your tables, exports and can be filtered.

This allows to analyse the data geospatially, adding a whole new angle on consultations. We have added new filters about road names, wards, boroughs and districts to create audiences and study or reach them directly.

Map charts

In your contribution dashboard, you can also visualise any question from a map survey into map charts.

Map charts can be filtered like any other type of charts to focus on specific areas or specific type of answers.

Further support

Still unsure about anything? There's lots more information here on the Commonplace Help Centre - alternatively, contact the support team and we'll be happy to help 👋